Not every game can be, or needs to be funny, but there’s something worth studying about how Untitled Goose Game gets its many belly-laughs. The resistance is taking the fight to the village streets and the Nazis know you as "The Death That Honks." #untitledgoosegame /cRgx7MnF0R- Scott Lynch Octo21st Century Slapstick A meme’s language relies on instant legibility, after all. You know you’ve nailed a unique aesthetic when memes copy it in order to riff on your game. All told, it’s instantly recognizable but also simple enough to imitate - which lends itself to a wealth of fan art and memetic word-of-mouth advertising. Meanwhile, the humans’ thought bubbles and animated gestures complete a theme of wordless language. Everything is lineless - and ever-so-slightly silly. The humans have a certain amount of character but are faceless save for their distinct blobby noses. "Untitled Cassowary Game" - a user-made meme riffing on Goose Game (credit: Game’s art is consonant with its theme: light, caricatured, and distant.
Art isn’t a four letter word, and for all the mockery still heaped on arts students and artists, most successful games have a powerful sense of style that is at once unique and legible. Making a game “iconic” feels about as easy (and meaningful) as striving to make it “epic.” The term is overused to the point of meaninglessness, but most of us can think of a few games that are instantly recognizable. What made it stand out? Well, there are a few ingredients it’s mastered to great effect.
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